lifestyle segmentation

См. также в других словарях:

• lifestyle segmentation — Segmentation of a market based on lifestyles More companies are segmenting their markets by lifestyles, as these are increasingly seen as good predictors of consumer behaviour. Most companies use off the shelf research agency classifications,… …   Big dictionary of business and management

• lifestyle segmentation — / laɪf staɪl segmenˌteɪʃ(ə)n/ noun the dividing of a market into segments according to the way in which customers live. ⇒ VALS …   Marketing dictionary in english

• lifestyle — life‧style [ˈlaɪfstaɪl] noun [countable] the way someone lives, including where they live, their job and the sort of things they spend money on: • Market segmentation looks at how people differ in their lifestyles and attitudes towards products… …   Financial and business terms

• lifestyle — The activities, interests, opinions, and values of individuals as they affect their mode of living. Lifestyle reflects more than social class or personality; it provides a profile of a person s whole pattern of behaviour and interaction with the… …   Big dictionary of business and management

• Market segmentation — Marketing Key concepts Product marketing · Pricing …   Wikipedia

• Technographic segmentation — Technographic SegmentationOne of the most important concerns of market research is identifying and profiling the characteristics and behaviors of consumers through the process of market segmentation. Traditionally market researchers focused on… …   Wikipedia

• Geodemographic segmentation — is a multivariate statistical classification technique for discovering whether the individuals of a population fall into different groups by making quantitative comparisons of multiple characteristics with the assumption that the differences… …   Wikipedia

• market segmentation — The division of a market into homogeneous groups of consumers, each of which can be expected to respond to a different marketing mix There are numerous ways of segmenting markets, the more traditional being by age, sex, family size, income,… …   Big dictionary of business and management

• psychographic segmentation — Dividing a market into different groups, based on social class, lifestyle, and personality characteristics. See also geodemographic segmentation; market segmentation …   Big dictionary of business and management

• Маркетинговое исследование — Маркетинговое[1] исследование (англ. marketing research)  форма бизнес исследования и направление прикладной социологии, которое фокусируется на понимании поведения, желаний и предпочтений потребителей, конкурентов и рынков в диктуемой… …   Википедия

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